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Should marketplaces include WhatsApp as a contact option on listings?

Marketing · 6h ago

Private sellers or small professional sellers probably like the convenience. But larger professional sellers risk being overwhelmed by enquiries on WA. This is especially true in markets where demand exceeds supply (e.g. Western Europe real estate). Also, leads arriving directly on WA almost certainly won’t fit into the existing flows of many sellers, who use CRMs etc to manage inbound enquiries

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The Industry’s Next Big Thing: Property Portal Personalization

Insights · 12 h ago

The role that property portals play in the lives of people around the world is changing, and the products themselves are starting to evolve to reflect this. Look closely enough and you can see the trend towards personalization. It hasn’t arrived everywhere yet, but it will.

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How today’s fast-growing companies can solve the real estate problem

Business · 1d ago

The real estate industry is a case study of how this revolution is taking place. I'm going to explain how agents and portals work, why portals are focused on the wrong goals and Asia's importance

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The Housing Market Indicators Report

Reports · 16h ago

The Housing Market Indicators Report is a collection of unique key housing market metrics which provide valuable insight into housing conditions. This month’s data highlights how strong housing conditions currently are.

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Navigate Webinar Series

Announcements · 1d ago

As part of the NAVIGATE webinar series our focus is to bring you (via Zoom). Thought Leaders and strategies to have a true impact on your future success. If you do know Chris, then you know he’s a business communication genius and master storyteller who can radically transform how you think and communicate with your clients and team.